Engaging with Food Marketing Expert, Dr. John Stanton

In this episode…  Our guest, Dr. John Stanton, is a Professor of Food Marketing at St. Joseph’s University and a sought-after expert witness in food marketing and product development, advertising, and sales. He is in the European Retail Association’s and Private Label Manufacturers’ halls of fame. Dr. Stanton is a frequent conference speaker. He has a Ph.D. in Quantitative Methods and Marketing from St. Joseph’s University. Staying engaged in your field through work or academia is important, according to Dr. Stanton. He notes that when expert witness work is not your primary career, it is easier to say “no” to engagements you aren’t an excellent fit for, which is essential in maintaining credibility. Check out the entire episode discussing not taking anything personally, reasonable fees, and the ramifications of being published.