Engine Gin : Unexpected Product Packaging

Engine Organic Gin's packaging design is gassed up and ready to disrupt your bar cart. Today on Packaging Today, Evelio, Cory, and Adam break down the bold branding move that puts high-end gin in what looks like a motor oil can and why it works.We’ll dive into:Why Engine Gin’s packaging stands out in a saturated spirits shelfThe psychology behind unexpected formatsOther brands taking wild risks with form, function, and storytellingPlus: What lessons can luxury, beauty, and CPG brands steal from this petrol-powered bottle?It’s Pack of the Week, and Engine Gin just might run away with the win.