Engineer Turned Sales Leader: Why You Don’t Need to Be Loud to Lead episode artwork

EPISODE · May 19, 2025 · 40 MIN

Engineer Turned Sales Leader: Why You Don’t Need to Be Loud to Lead

from WISE: Women Inspiring Sales Excellence · host Lauren Palmer

What does it take to be memorable in a crowded, competitive space?Shari Begun, a transformative sales and strategy leader, has a track record of delivering billions in revenue. She’s known for leading high-performing teams, optimizing global operations, expanding market share, and more while navigating evolving customer demands. She’s also passionate about mentoring the next generation of talent. Shari joins us in this episode to talk about what it’s been like finding success as a woman in sales, as well as her top tips for selling effectively while championing others.Topics discussed in this episode include:- Being underestimated as a woman in sales, and turning that into an advantage.- Shari’s pivot from engineering to sales and how it’s influenced her approach.- The conversation that led to a leap of faith in her career.- The role of intuition and gut instinct in high-stakes decisions.- Why preparation is everything when it comes to earning trust.- Navigating sales as both an introvert and extrovert, and why you don’t need to be loud to be successful- The mindset required for long and complex deal cycles. - The secret to staying mentally strong through tough deals (and what you’ll need most).- How being paranoid can be helpful when you’re trying to seal the deal.- Strategies to arm your champions to sell on your behalf inside their organization.- What needs to change in the industry, especially when it comes to company culture.- What it takes to thrive when the market is tough.- How her analytical mind became a superpower in an industry not traditionally built for it.Safe Worldwide on LinkedIn: https://www.linkedin.com/company/safe-worldwide/ Linda Lanzl on LinkedIn: https://www.linkedin.com/in/safeworldwide/Stacy Mayer’s book Promotions Made Easy: https://www.stacymayer.com/book/Stacy Mayer’s podcast Women Chaning Leadership: https://www.stacymayer.com/podcast/Start with NO...The Negotiating Tools that the Pros Don't Want You to Know: https://www.amazon.com/Start-Negotiating-Tools-that-Pros/dp/0609608002How I Built This with Guy Raz: Cisco Systems & Urban Decay: Sandy Lerner: https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?i=1000521067728How I Built This with Guy Raz: Spanx: Sara Blakely: https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?i=1000396023160Join the Sales Revolution community: https://female-leader.com/sales-revolution/

What does it take to be memorable in a crowded, competitive space?Shari Begun, a transformative sales and strategy leader, has a track record of delivering billions in revenue. She’s known for leading high-performing teams, optimizing global operations, expanding market share, and more while navigating evolving customer demands. She’s also passionate about mentoring the next generation of talent. Shari joins us in this episode to talk about what it’s been like finding success as a woman in sales, as well as her top tips for selling effectively while championing others.Topics discussed in this episode include:- Being underestimated as a woman in sales, and turning that into an advantage.- Shari’s pivot from engineering to sales and how it’s influenced her approach.- The conversation that led to a leap of faith in her career.- The role of intuition and gut instinct in high-stakes decisions.- Why preparation is everything when it comes to earning trust.- Navigating sales as both an introvert and extrovert, and why you don’t need to be loud to be successful- The mindset required for long and complex deal cycles. - The secret to staying mentally strong through tough deals (and what you’ll need most).- How being paranoid can be helpful when you’re trying to seal the deal.- Strategies to arm your champions to sell on your behalf inside their organization.- What needs to change in the industry, especially when it comes to company culture.- What it takes to thrive when the market is tough.- How her analytical mind became a superpower in an industry not traditionally built for it.Safe Worldwide on LinkedIn: https://www.linkedin.com/company/safe-worldwide/ Linda Lanzl on LinkedIn: https://www.linkedin.com/in/safeworldwide/Stacy Mayer’s book Promotions Made Easy: https://www.stacymayer.com/book/Stacy Mayer’s podcast Women Chaning Leadership: https://www.stacymayer.com/podcast/Start with NO...The Negotiating Tools that the Pros Don't Want You to Know: https://www.amazon.com/Start-Negotiating-Tools-that-Pros/dp/0609608002How I Built This with Guy Raz: Cisco Systems & Urban Decay: Sandy Lerner: https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?i=1000521067728How I Built This with Guy Raz: Spanx: Sara Blakely: https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?i=1000396023160Join the Sales Revolution community: https://female-leader.com/sales-revolution/

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Engineer Turned Sales Leader: Why You Don’t Need to Be Loud to Lead

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This episode was published on May 19, 2025.

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What does it take to be memorable in a crowded, competitive space?Shari Begun, a transformative sales and strategy leader, has a track record of delivering billions in revenue. She’s known for leading high-performing teams, optimizing global...

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