Engineered For Whatever: Breaking Down Columbia's New Campaign

from The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today on the show Colin, outdoor industry insider Eoin Comerford, and brand/creative expert Producer Dave hit the following topics!Tariff Watch 2025! After week of surveys, brand reports, and new tariff percentages it is time to check in on the latest tariff situation. (05:32)ThredUp's recently earnings report shows that secondhand continues to be an opportunity that everyone should be leaning into. (16:53)The Rock Fight Lightning Round! The fastest 3 minutes in outdoor industry news. This weeks topics: Altra's impressive growth, Saucony's even more impressive growth, Reebok sale rumors, and Emerald Expositions overall flat earnings. (22:29)Columbia launches it's new brand campaign: Engineered For Whatever. A new video and a new stance from Columbia was the buzz of the outdoor industry last week. We take a look at what the brand is trying to do, determine if they were successful, and discuss the backlash. (28:00)For The Parting Shot, Colin ponders what you give up when you pursue big outdoor goals. (42:54)Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].

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This episode is 47 minutes long.

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This episode was published on August 11, 2025.

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