Engineering a Manufacturing Marketing Skill Set

from The Kula Ring · host Kula Partners

In this episode of The Kula Ring, Market Intelligence Analyst Jason Cappiello describes how Kanthal (and its parent company, Sandvik) approaches hiring and developing skilled talent—including marketers with technical backgrounds—for a complex B2B business. He discusses his own journey, which took him from an engineering degree to a sales role to his current manufacturing marketing position.

Episode metadata supplied by the publisher feed · Published Jan 14, 2020

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Engineering a Manufacturing Marketing Skill Set

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