Engineering as the New Growth Lever | Piotr Motykiewicz, Fractional CTO & AI Operations, Slingwave

Most marketers are still making decisions based on data that… frankly, can’t be trusted.Every platform grades its own homework. And with more channels than ever - Amazon, Meta, Google, TikTok - it’s never been harder to understand what’s actually driving revenue.But what if you could change that?In this episode of The Incremental Marketer, I sit down with Slingwave’s Lead Engineer, Piotr Motykiewicz, to break down how we’re tackling one of the biggest problems in marketing measurement - and what we’ve just launched to solve it.We get into:Why traditional measurement is brokenHow AI and agent-based systems are changing what’s possibleAnd how Slingwave is delivering incrementality insights in days, not monthsIf you’ve ever questioned your attribution, your budget allocation, or what’s really working in your media mix -  this is a conversation you don’t want to miss.CHAPTERS00:00 The Evolution of Machine Learning and AI02:03 Piotr's Journey in Tech and Engineering04:01 Changing Roles in Engineering Leadership05:15 Cultural Shifts in Engineering Practices07:54 The Intersection of Business and Technology09:57 Building a Modern Engineering Culture12:17 Challenges in Marketing Measurement14:45 Unified Architecture for Marketing Solutions18:12 The Promise of Incrementality in Marketing22:47 The Future of AI in MarketingCONTACT PIOTRhttps://www.linkedin.com/in/piotr-motykiewicz-48597519/🔥 ABOUT THE CHANNELJoin Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.👉 Ways to connect & explore:🎥 Prefer video? Watch full episodes on YOUTUBE.🤝 Want to talk marketing analytics? REQUEST A DEMO.🔗 Stay in the loop and follow Slingwave on LINKEDIN.💬 CONTACT PAUL🎙️ Smarter marketing starts here →slingwave.com