Engineering Scale: Systems, Virtual Staff, and Prolific Digital Marketing Strategies episode artwork

EPISODE · Jul 23, 2026 · 28 MIN

Engineering Scale: Systems, Virtual Staff, and Prolific Digital Marketing Strategies

from KGCI: Real Estate on Air · host Kathy Byrnes

Summary:Mechanical engineer turned real estate mogul Larry Mastroperi shares his journey of building a portfolio of 150 units while scaling a high-output brokerage. Mastroperi details his transition from a single agent to a business owner supported by ten staff members, including seven full-time virtual assistants from Latin America. Agents will learn how to "future-proof" their business through systematic digital media, SEO, and rigorous recruiting standards that prioritize work ethic and personality over pre-existing skill sets.

Episode metadata supplied by the publisher feed · Published Jul 23, 2026

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Engineering Scale: Systems, Virtual Staff, and Prolific Digital Marketing Strategies

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