EPISODE · Apr 14, 2025 · 54 MIN
Engineering the Shift Your Industry Needs w/ Katie Brinkley of Next Step Social
from Ready, Set, Startup! - Strategies from Founders, Funders, and Beyond · host Brandon Reed
In today’s episode I sit down with Katie Brinkley of Next Step Social to candidly explore the realities of entrepreneurship—how to price your services, when to hire, and some of the tough lessons learned along the way. We discuss the importance of scaling with intention, and how to use your business to actually create the change you believe needs to happen in your industry. We also dig into years of Katie’s expertise to understand why social media success isn’t about posting more, but posting smarter. If you’re an entrepreneur looking to build a business that works FOR you, this conversation is packed with a ton of actionable insights you’ll want to hear. --- Episode Resources Keep up with Katie (http://www.katiebrinkley.com) (https://www.instagram.com/iamkatiebrinkley) (https://facebook.com/iamkatiebrinkley) (https://linkedin.com/in/katiebrinkley) Learn More About Next Step Social (https://www.nextstepsocialcommunications.com) Learn More About Katie’s Book, “The Social Shift” (http://www.katiebrinkley.com/book) Listen to Katie’s Podcast, “Rocky Mountain Marketing” (https://www.youtube.com/@rockymountainmarketingpodcast) Tools Discussed In This Episode (https://www.loom.com) (https://toggl.com)
What this episode covers
In today’s episode I sit down with Katie Brinkley of Next Step Social to candidly explore the realities of entrepreneurship—how to price your services, when to hire, and some of the tough lessons learned along the way. We discuss the importance of scaling with intention, and how to use your business to actually create the change you believe needs to happen in your industry. We also dig into years of Katie’s expertise to understand why social media success isn’t about posting more, but posting smarter. If you’re an entrepreneur looking to build a business that works FOR you, this conversation is packed with a ton of actionable insights you’ll want to hear. --- Episode Resources Keep up with Katie (http://www.katiebrinkley.com) (https://www.instagram.com/iamkatiebrinkley) (https://facebook.com/iamkatiebrinkley) (https://linkedin.com/in/katiebrinkley) Learn More About Next Step Social (https://www.nextstepsocialcommunications.com) Learn More About Katie’s Book, “The Social Shift” (http://www.katiebrinkley.com/book) Listen to Katie’s Podcast, “Rocky Mountain Marketing” (https://www.youtube.com/@rockymountainmarketingpodcast) Tools Discussed In This Episode (https://www.loom.com) (https://toggl.com)
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Engineering the Shift Your Industry Needs w/ Katie Brinkley of Next Step Social
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