Engineering Workforce Playbook: Rebranding the "E"

This episode from ACEC's 2025 Fall Conference in San Diego features Eric Rensel discussing the Engineering Workforce Consortium, the newly released workforce playbook, and how industry and associations are addressing a long-term talent shortage by combining technology with people-focused strategies. He discusses rebranding the engineering profession, creating mid-career on-ramps, integrating data and AI roles, the Engineering Public Works Roadshow, and next steps toward the EWC summit and practical, proven tactics to recruit and retain talent.