Enhancing Digital Marketing for Property Management Companies with a Proprietary Tech Stack, with Mike Whaling | Finance Series

How embracing remote work can enhance company culture virtually?In this episode, Mike Whaling, founder of 30 Lines, shares how his digital marketing agency transitioned to being fully remote during the pandemic. After shutting down their office in early 2020, Mike realized they needed to be more intentional about communication and collaboration.To foster connection among employees, 30 Lines holds annual in-person retreats focused on relationship building. They also encourage casual interactions through pets and kids making cameo appearances on video calls.On the process side, the agency sets guidelines around meeting-free focus time as well as designated collaboration days. Mike is constantly looking for new ways to build culture in a distributed environment, like highlighting wins and milestones virtually.Though managing a remote team presents challenges, 30 Lines has expanded well beyond their Ohio headquarters. Mike sees opportunities to leverage AI and other technologies to work smarter. He remains driven by serving client needs above all else.References: Website - https://30lines.com/mike-whaling/LinkedIn - https://www.linkedin.com/in/mikewhalingAnthony Codispoti, AddBack Benefits Agencyhttps://www.addbackbenefitsagency.com/Transcript | Enhancing Digital Marketing for Property Management Companies with a Proprietary Tech Stack, with Mike Whalinghttps://addbackbenefitsagency.com/enhancing-digital-marketing-for-property-management-companies-with-a-proprietary-tech-stack-with-mike-whaling/Youtube - Inspired Stories Podcast by AddBack BenefitsAgencyhttps://www.youtube.com/channel/UC-2KCy3zqjALje6hwzWT0VA