Enhancing your marketing approach with a flexible and AI-led full funnel strategy | Ahnsik (AJ) Shin & Mahalakshmi Nageswaran

Are you seeing customers drop off, and not sure why? The customer journey today is less a straight line and more a series of loops, detours and even dead ends. And the modern marketers are aware of this. Yet implementing full-funnel marketing effectively and at full scale is challenging. This episode of 'High on Data' with Ahnsik (AJ) Shin from Adobe and Mahalakshmi Nageswaran from LatentView dives into the world of full-funnel marketing, offering a critical look at how non-linear customer journeys are changing the game, especially in the B2B space.