Enjoy HBR's 10 Must Reads on Strategic Marketing from Theodore Levitt, Harvard Business Review, Philip Kotler, Fred Reichheld, Clayton M. Christensen

Please visit https://thebookvoice.com/podcasts/1/audiobook/626636 to listen full audiobooks. Title: HBR's 10 Must Reads on Strategic Marketing Series: Part of HBR's 10 Must Reads Author: Theodore Levitt, Harvard Business Review, Philip Kotler, Fred Reichheld, Clayton M. Christensen Narrator: Susan Larkin, Bernard Setaro Clark Format: Unabridged Audiobook Length: 6 hours 48 minutes Release date: November 15, 2022 Ratings: Ratings of Book: 4 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Stop pushing products—and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.