Enjoy Switch from Dan Heath, Chip Heath
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#ads Stream any unabridged audiobook of your choice with premium access by starting your trial on: https://booksreader.space/al-2121/ Title: Switch Author: Dan Heath, Chip Heath Narrator: Charles Kahlenberg Format: mp3 Length: 7 hrs and 43 mins Release date: 02-16-10 Ratings: 4.5 out of 5 stars, 6,441 ratings Genres: Decision-Making & Problem Solving Publisher's Summary: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
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