Enjoying the Process, Building the Brand — How Elizabeth Cross Turned Her Art into a Sustainable Business

Join host Sky Lilah in conversation with Vancouver-based artist Elizabeth Cross, whose fascination with nature, love, and human connection fuels her vibrant, textured botanicals and expressive abstract works. With a background in Bio-Resource Engineering, Elizabeth brings a unique perspective to her art — blending science, emotion, and unconventional materials (plus a touch of sparkle).In this episode, Elizabeth shares how she’s built a sustainable art practice from her Kerrisdale studio, what it takes to grow an authentic brand, and how she balances creativity with business. From process to pricing to personal evolution, this is a candid look at what it means to live and work as a professional artist today.Whether you're a fellow artist, collector, gallerist, or simply art-curious, this episode offers inspiration and insight into the modern art world — one story at a time. For more from the Vancouver Visual Art Foundation, follow @vanvafofficial and @artvancouver for updates on our art fairs, events, and exhibitions — or visit artvancouver.net and vanvaf.com.