Enrollment Charts: The Moneyball of International Student Recruitment with Jay Ligon and Ted Conway

In Season 2, Episode 6 of the EdUp International podcast, Jay Ligon, Founder of Enrollment Charts, and Ted Conway, Chief Operations Officer, unveil their data-first, analytical approach to international student recruitment and marketing. This episode dives deep into: Leveraging concepts like mean reversion and buying the dip to power data-driven strategies. Rethinking institutional long-term strategies with tools like Enrollment Charts’ country scores. Distinguishing long-term trends from short-term fluctuations to guide smart decision-making. Utilizing “Moneyball” formulas and visualizations to overcome biases, avoid overreactions, and extract actionable insights from raw data. As the domestic enrollment cliff looms, the need for effective international recruitment has never been greater. However, missteps can be costly. Enrollment Charts helps institutions maximize ROI in their international recruitment and marketing efforts through innovative, data-driven solutions. Resources Mentioned:🔗 Enrollment Charts Blog🔗 Enrollment Charts YouTube Channel Don’t miss this insightful discussion on data, market selection, and strategy in international enrollment management. #InternationalEducation #HigherEd #InternationalEnrollmentManagement #DataDrivenDecisionMaking #EnrollmentCharts #EdUpExperience #InternationalStudentRecruitment