Enrollment Roulette: When Colleges Start Bidding Late

Just when you thought it was safe to hit “submit” and move on… the merit aid emails came back.  ASMSA Executive Director Corey Alderdice explores the surprising late-spring scholarship surge from Syracuse University and what it signals about a shifting admissions landscape. In this episode, he breaks down how yield management, dynamic pricing, and delayed decision-making are reshaping the college search—and what rising seniors in the Class of 2026 need to know as they prepare to navigate their own admissions journey.For additional thoughts from Corey, visit coreyalderdice.com.You can also follow him on Twitter/X, LinkedIn, BlueSky, YouTube, Instagram, and Threads.