ENS: The Story Nobody Explained
from Domain Industries: The Real Internet Game Hosted by imrulo.eth
This is the most complete and honest explanation of ENS (Ethereum Name Service) ever recorded. No hype, no drama-just clarity. Two hosts break down everything ENS never explained clearly: what ENS really is (a protocol, not just “.eth”) why early investors believed .eth would replace traditional domains how communication gaps created years of confusion ENS vs ICANN: integration vs competition the Namechain L2 vision and why it caught the community off guard why .eth holders are NOT “speculators”—they acted on incomplete narratives how ENS can still become the naming layer of the future internet Perfect for ENS holders, domain investors, developers, DAO members, and anyone who wants to truly understand Web3 naming. If you've been confused about ENS… this episode will finally make everything make sense.
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