Ensure Colour Consistency in Branding with Nick Bazarian

When designing a logo, choosing the perfect colour palette can be a fun creative challenge. But once the logo is in use as part of a companies brand identity, ideally the colours you've selected look as consistent as possible in all instances, from digital devices through to printed collateral.But how can you be sure the colours you see on your monitor are accurate? How can you ensure they will print the same? What can you do to ensure colour consistency as much as possibly across a brand identity?To answer these questions, and to discover how Pantone can help, Ian Paget interviews Nick Bazarian, the Senior Product Manager at Pantone. Resources mentioned:Logo Design: From Concept to PresentationPantone Colour Bridge Books - Buy on Amazon UK | Amazon USPantone Extended Gamut Book - Buy on Amazon UK | Amazon USi1Studio Designer Edition - Buy on Amazon UK | Amazon USPantone Colour Finder ToolPantone Connect for AdobePantoneLIVESpectrophotometers from X-RiteSpectraLight from X-Rite Show notes and interview transcription can be found here: https://logogeek.uk/podcast/colour-consistency