EPISODE · Feb 1, 2024 · 26 MIN
Ensure Future Launch Success: What to Do (and Not to Do) Post-Launch
from Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention
Welcome to another episode of the Deeply Rooted Podcast! In today's discussion, we will dive into one of our favorite topics - launching. Launching can be exciting and challenging whether you're a seasoned entrepreneur or just starting out. Join us as we explore three key things not to skip after your launch that will help you establish market research, gain valuable insights, and set yourself up for success in future launches.Key Takeaways - [00:01:13] Launching is an energy-intensive process that requires effort and vulnerability.- [00:02:29] The debrief after a launch is crucial for extracting valuable insights.- [00:03:46] The first launch is often the hardest but provides important lessons for future launches.- [00:05:27] Downselling offers a great opportunity to increase revenue while giving customers a taste of your product or service at a lower price point.- [00:08:23 ] Post-launch surveys are essential for gathering feedback from both buyers and non-buyers to understand their reasons behind purchasing decisions.- [0:09:55 ] Analyzing launch metrics helps identify areas of improvement and determine what worked well during the launch-[0:11:10) A holistic approach to launching on multiple platforms (email marketing + social media) increases reach and engagement with potential customers,-[ 12:25] Celebrate small wins even if they don't meet initial expectations. Success takes time!Additional Resources :InfluenceLaunch Metrics TrackerMeet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram Rachel's Instagram
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Ensure Future Launch Success: What to Do (and Not to Do) Post-Launch
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