Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt

from SEO in 2026

Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function.Discussion points include:Why has SEO been traditionally been considered a marketing channel?Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams?How should a company change their focus from "SEO as a marketing channel" to "SEO as a strategic business lever"?

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This episode is 16 minutes long.

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This episode was published on April 29, 2024.

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