ENSURING TRUTHFUL ADVERTISING OF PRODUCTS CLAIMING TO BE MADE IN AMERICA

This Executive Order, signed by President Donald J. Trump on March 13, 2026, establishes a federal policy to combat fraudulent "Made in America" claims, particularly by foreign sellers on digital marketplaces. The order seeks to protect patriotic consumers and ensure that domestic manufacturers who invest in U.S. production receive the full branding benefits of supporting the American economy.Key Mandates of the Executive Order:Prioritized FTC Enforcement: The Chairman of the Federal Trade Commission (FTC) is directed to prioritize enforcement actions against manufacturers or sellers who make false or deceptive "Made in America" or "Made in the U.S.A." claims.Marketplace Accountability: The FTC will consider new regulations that could classify the failure of an online marketplace to verify country-of-origin claims as an "unfair or deceptive act or practice" under the Federal Trade Commission Act.Consistent Voluntary Labeling: Federal agencies with oversight of origin labeling will coordinate to create consistent guidance and regulations that promote voluntary "Made in the USA" labeling for legitimate domestic products.Strict Procurement Oversight: Agencies managing government-wide acquisition contracts must periodically verify "Buy American" claims. Any vendors found misrepresenting the origin of products sold to the government will be:Removed from government procurement availability.Referred to the Department of Justice for potential prosecution under the False Claims Act.The administration characterizes this order as a necessary step to stop foreign entities from exploiting American consumers and undercutting U.S. businesses that manufacture their products onshore.