Entenda por que clientes e ex-clientes são a melhor fonte de informação para um negócio

from 60 Minutos · host Arthur Lessa

O doutor e mestre em administração, Alexandre Weiler, conversou com Arthur Lessa sobre inteligência comercial. Tema que foi apresentado por ele no oitavo e último módulo do Programa de Gestão e Vivência Empresarial (PGVE), nesta semana. Durante a conversa, além de metodologias e ferramentas, o especialista apontou os clientes e ex-clientes dos negócios como as melhores fontes de informações e opiniões para melhoria e criação de novos produtos.

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This episode was published on October 20, 2023.

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