Enter the Metrics: What Counts As A ‘Play’ These Days?

When is a play, not a play? Or a download not a download? As Spotify updates its analytics, we take a look at how YouTube, Apple and others define what we monetise.Elsewhere, the BBC outlines where the axe will fall. Broadcast consultant Paul Robinson, a veteran of both the BBC and this podcast, tells us more.Also on the podcast: who’s training the next generation of content makers? Prince Taylor, Executive Producer of Latent Pictures, on whether high-end TV training is actually in good shape.All that plus: the Government bans social media for the under-sixteens - is this the moment kids’ platforms have been waiting for? And, in The Audio Network Media Quiz, three more media stories where reality is up for grabs.The Media Quiz is sponsored by Audio Network. Ben selects the music to score each episode and he and the team can do it for you too at audionetwork.comWe record at Podshop Studios - for 25% off your first booking, use the code MEDIACLUB at podshoponline.co.uk/services/podcast-studioBecome a member for FREE when you sign up for our newsletter at themediaclub.comA Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.What The Media Club has been reading this week:BBC to cancel shows and review channels as it cuts content spendUK social media ban raises digital advertising questionsSpotify redefines a ‘play’BBC launches 3D World Cup experienceBBC made second Ashley Cain series despite alleged misconductTech platforms overtake news outlets as global news sourceSara Cox sets BBC Radio 2 Breakfast Show dateRoger Cook, investigative reporter, dies aged 83Rivals renewed for Season 3The Traitors stage show to have 5 different plots Hosted on Acast. See acast.com/privacy for more information.