Entering a growing ecosystem with Postscript's Alex Beller

from How to Win podcast with Peep Laja · host Peep Laja

Key Points:The origins of Postscript (01:05)Why Postscript chose to build on top of Shopify’s platform (02:15)My thoughts on the advantages of attaching yourself to a growing ecosystem (03:34)Postscript’s initial, rapid growth (06:38)Alex’s thoughts on the SMS marketing channel opening up(08:45)I explain the law of double jeopardy, and how B2B buyers are satisficing (09:40)Why Postscript’s product strategy is to stay ultra-focused (12:57)My take on differentiating by building for a specific audience (13:56)Postscript’s hiring strategy through a year of explosive growth (18:02)My insight into common hiring missteps, and how to avoid them (20:43)Why Alex wishes they’d built out Postscript’s go-to-market strategy sooner (23:51)My thoughts on pricing strategy, and the advantages of a usage-based model (25:15)What Postscript is building to carry them into the future (26:57)Wrap up (27:50)Mentioned:PostscriptAlex BellerY CombinatorHow SaaS investor Andrew Chen of a16z is helping entrepreneurs use network effects to tackle the cold start problemEhrenberg-Bass Institute for Marketing ScienceMichael SeibelEzra FirestoneKyle PoyarHubspotKlaviyoHotjarDriftMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

What this episode covers

This week on How to Win: Alex Beller is the Co-founder & President of Postscript, an eCommerce SMS platform for Shopify stores. We hear from Alex about the advantages of building a business on top of a successful, growing ecosystem and why they have chosen to focus their product on a very specific market segment. I add my insights on why it is important to get into the limited consideration set of category buyers, why strategic choices are all about trade-offs, and why scalable pricing models are a key component of successful go-to-market strategies.

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Entering a growing ecosystem with Postscript's Alex Beller

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This episode is 29 minutes long.

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This episode was published on February 7, 2022.

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