Enterprise Attribution for 7-Figure Brands

Taylor sits down with Austin Harrison, founder and CEO of Northbeam, to announce an official partnership between CTC and Northbeam. After years of public debate about attribution, they've found common ground: bringing enterprise-grade measurement to 7-figure DTC brands.In this episode, Taylor and Austin discuss their history, what's evolved in measurement, and how CTC will deliver Northbeam's deterministic attribution data through Statlas.Topics covered:The origin story: from intellectual sparring to partnershipHow MTA has evolved with clicks + deterministic views (C+DV)Why 7-day click windows are insufficient for most brandsFirst-party data and new vs. returning customer identity resolutionHow Northbeam data integrates directly into StatlasWhy service models can serve SMBs where software pricing can'tIncrementality testing and the path to get thereThe mission: enterprise-grade tools for 7-figure brandKey stat: Meta's longest DTC attribution window (7-day click) is structurally insufficient for brands with long consideration cycles or high AOVs.Show Notes:Go to https://www.chargeflow.io/ and use CF30 to recover chargebacks free for 30 days.Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engineThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have