Enterprise Consulting Director John Gallant of Foundry on the state of the tech buying market - OTR #004

In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in the field. From scaling programs globally to striking the delicate balance between global consistency and local relevance, Rick and John pull back the curtain on the strategies required to navigate the ever-evolving world of tech buying.