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EPISODE · Jul 26, 2026 · 1H

Enterprise data health reality check - an interactive research dive

from Busting the omnichannel - enterprise hacks and chats

We know that enterprise data quality is a problem - and the biggest obstacle to successful AI. But the truth can quickly become a static phrase. What does the data really show? What are the savvy companies doing? How deep does this organizational problem go? Recently, a monster piece of independent research, co-authored by diginomica's Alyx Macqueen and Maureen Blandford for Serendipitus, investigated this problem, and surfaced surprising insights. So let's get Blandford and Macqueen in the proverbial hot seat, and find out about their method, what they learned, and the issues that this research sparked. As always, this is a live, interactive event where your questions and commentary are part of the mix. Maureen and Alyx have prepared their top surprises and fresh views for this program, you won't want to miss this one.

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