Enterprise keynotes are legacy, and LinkedIn is now the business TikTok? B2B video with Brent Leary

from SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

Is LinkedIn now the business TikTok? Are keynotes legacy artifacts? And why are Watch Parties the future of enterprise keynotes? Here's the full version of Jon Reed's talk with Brent Leary of CRM Playaz - where we learn why unscripted video content is more trusted - and builds buyer confidence. Note: you don't need the video version for this one, but if you want to see the before/after of Jon's camera test, check the YouTube replay at https://www.youtube.com/live/B-LHU1tp5Gw. If you enjoy unfiltered enterprise content with no sponsors or commercials *ever*, consider giving me a review so I can beat that algorithm...

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This episode was published on August 3, 2025.

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