EPISODE · Oct 3, 2022 · 43 MIN
Enterprise Real Estate SEO w/ Kristan Bauer
from Content and Conversation: Organic Growth Insights from Siege Media · host Kristan Bauer, Siege Media, Ross Hudgens
Show Notes:00:10: Welcome, Kristan Bauer, Founder and SEO Consultant, Conifr00:41: Navigating low-percentage branded traffic7:32: The benefits of a localized site architecture9:37: Is duplicate content bad for real estate?13:39: AI-generated content’s role in real estate SEO15:45: How to guide client’s on link acquisition18:00: The ideal in-house team structure20:10: Traffic vs. lead conversion SEO (Movato)25:29: Go-to SEO strategies for enterprise real estate companies30:40: Localized keyword optimization33:09: Final tips, tactics, and recommended tools (Botify, seoClarity)39:14: Kristan’s predictions for the future of real estate and SEOShow Links:Conifr: SEO ConsultingFollow Kristan on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
As the world moves deeper and deeper into digital-first services, niche markets are seeing a boom in competition on the SERP — real estate is no exception. With previous experience as the Director of SEO at Zillow and now the founder and Lead SEO Consultant for her own firm, Conifr Media, Kristan knows how competitive the real estate industry can be. In today’s competitive market, SEO for real estate is more vital than ever. In this episode of Content & Conversation, Kristan and Ross discuss duplicative content in a competitive space, how to optimize for local keywords, and guiding enterprise clients on SEO strategies and link acquisition.
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Enterprise Real Estate SEO w/ Kristan Bauer
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