Enterprise Revenue Scales on Systems, Not Charisma with Rik Schrader

What actually scales enterprise revenue when complexity exposes weak GTM systems?In this episode of GTM Vault, host Rick Koleta sits down with Rik Schrader, Chief Revenue Officer at GreyOrange, to break down what holds up when theory stops working and reality shows up.Rik brings more than three decades of experience building and rebuilding enterprise go to market systems across IBM, NCR, Honeywell, and Körber. He has led SaaS transitions, global sales organizations, and partner ecosystems where mistakes were expensive and visible.We dig into why enterprise revenue fails under complexity, how activity metrics quietly replace outcomes as companies scale, and where forecast accuracy actually breaks. Rik shares the execution patterns that stay constant across eras and categories, the hardest GTM transition most companies underestimate, and what great CROs deliberately do not change in their first 90 days.We also unpack why partner channels fail when they are performative instead of operational, how incentives and handoffs quietly destroy accountability, and why durable revenue growth is always a systems problem, not a data problem.This episode is for founders, CROs, RevOps leaders, and operators running enterprise GTM motions who care more about durability than noise.