Enterprise Sales Development with Neil Bhuiyan

In this episode of Enterprise Sales Development podcast, we speak with Neil Bhuiyan, Managing Director and Founder of Happy Selling. Neil draws from his experience in the SDR space in the last decade to discuss his role and how to do sales development well. He discusses how he trains SDRs the Happy Selling ethos and why collaboration is key with messaging. Neil also shares what makes a good manager. WHAT YOU’LL LEARN His experience with Zuora and introduction to subscription economy How Neil trains SDRs on trend sellings with the art of storytelling The story behind Happy Selling The Happy Selling ethos and Neil’s training approach Why collaboration is key when it comes to messaging What the COVID-19 pandemic taught Neil about the qualities of a good manager QUOTES “That’s again one of the reasons I fell in love with being an SDR, because I felt like you had a direct impact trying to help build a company, but you’re also trying to help people out there, and you’re in essence trying to change the world, Eric.” -Neil Bhuiyan [10:25] “The one thing I say to my SDRs is that you never lose. You either win or you learn, but you always look for the opportunity to learn if you can.” -Neil Bhuiyan [15:49] “If you can set a good tone in that initial first call, that will set the tone for the entire sales cycle thereafter.” -Neil Bhuiyan [20:46] “What I try to say to SDRs is that being a sales development representative is just not an entry to sales, it’s an entry to a whole company.” -Neil Bhuiyan [27:50] “Whatever you’re learning to do now is either going to help you later in life run your own business or help somebody else run their business.” -Neil Bhuiyan [46:19] TIMESTAMPS [00:01] Intro [00:26] This week’s guest: Neil Bhuiyan [01:27] How Neil start in the SDR world [07:22] The gospel of the subscription economy [10:38] Capitalizing on trends [15:26] You either win or you learn [21:04] Happy Selling [23:36] Coaching and training the Happy Selling ethos [34:33] Messaging: Collaboration is key [40:43] An example of before and after [46:29] Ideal customer for Happy Selling [48:03] What helped Neil progress in his career [54:59] Make SDRs believe in themselves [59:48] Qualities of a good manager [1:06:06] How to contact Neil RESOURCES Zuora The Guardian Subscribed Showpad Pareto principle Enterprise Sales Development with John Barrows Chadwick Boseman Tribute to Denzel Washington Les Brown’s quote CONNECT Neil Bhuiyan on LinkedIn Happy Selling website The SDR DiscoCall Show CIENCE website