Enterprise SEO with Jenn Mathews of GitHub

Show Notes:00:27: Jenn’s background and how she landed at GitHub1:06: GitHub’s technical foundation pre-SEO2:00: How Jenn prioritized SEO with developers, engineers and CTOs in mind3:14: Beginner vs. advanced keyword topics5:15: Understanding enterprise intent for a technical audience6:10: How SEO is defined at GitHub i.e. marketing7:28: The collaboration between SEO and content creators8:30: What developer skills overlap with SEO?10:30: Why SEOs tend to misuse canonicals12:10: The important of basic HTML understanding13:00: Common mistakes when growing SEO at the enterprise level15:18: Educating the C-suite on SEO16:59: Surprising collaborations with other departments18:13: What to highlight when reporting metrics to the C-suite21:45: Focusing on data you can control22:34: How Google’s update is affecting impressions24:11: Is there an ideal in-house to agency split?25:59: How to utilize your budget when growing a departmentShow Links:Follow Jenn on TwitterFollow Jenn on Search Engine JournalFollow Caroline on LinkedInSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing