Enterprise Tech PR Challenges: Finding the Emotional Drivers in Backend Widgets, Nuts and Bolts

from InkCast · host InkHouse PR Podcast

InkHouse enterprise tech PR executives Ed Harrison and Keith Giannini explore how B2B tech PR has evolved--from product news, press releases and print magazines, to integrated campaigns and people-based stories that nurture prospects through the sales funnel.

Episode metadata supplied by the publisher feed · Published Oct 31, 2017

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Enterprise Tech PR Challenges: Finding the Emotional Drivers in Backend Widgets, Nuts and Bolts

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