Enterprise Tuesday: Creating value while protecting IP

With guest panellists: Dr Nadine Hachach-Haram, Proximie; Heather Richards, Transversal and John Snyder, Grapeshot Chaired by: Shaun Grady, AstraZeneca In a knowledge-based economic environment where companies increasingly compete on innovation, the ability to understand, leverage and protect intellectual assets is hugely important to the health and successful development of a business enterprise. It can establish market advantage, improve financial performance and enhance overall competitiveness. What are your tangible and intangible assets? What should you be protecting? How do you manage your Intellectual Property (IP) and not let it get in the way of business relationships? How can creating an IP-centred culture impact on the market value of your business? Our panellists bring their knowledge, experiences and views of managing IP from different company perspectives, industry sectors and backgrounds. Enterprise Tuesday is a series of free evening lectures and networking sessions managed and delivered by the Entrepreneurship Centre. Visit our website to find out more: www.jbs.cam.ac.uk/enterprisetuesday Have a question? Please email [email protected]