Enterprise UX at the crossroads - live from #EUX17 with Sam Yen

from SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

In this impromptu. on-site podcast, Jon Reed of diginomica talks with Sam Yen of SAP about his keynote on driving organizational change through design. In this first of two podcasts with Reed and Yen, the guys hit on issues like the (relative) maturity of enterprise UX, and the big themes from Enterprise UX 2017, including breaking down silos. Yen critiques incremental innovation and makes the case for organization-wide design culture. Yen also gives his advice for non-designers who want to bring a design mentality to their work - and why that matters. In part two of their podcast, the guys will take a harder look at SAP's UX approach and get Yen's Leonardo/UX status report.

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This episode is 22 minutes long.

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This episode was published on June 11, 2017.

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