Entertain, Inform, Influence: The Art of Digital Storytelling with Aileen Rae Perez

What this episode covers

Aileen Rae Perez, a digital journalism innovator at GMA Network, discussed her journey from print journalism to creating meme journalism campaigns. She highlighted her role in increasing GMA's online following from 2 million to over 211 million followers. Perez emphasized the importance of adapting to new media platforms, using data-driven strategies, and engaging audiences through memes and interactive challenges. She stressed the need for traditional media to embrace social media and AI tools to stay relevant. Perez also underscored the importance of humility and continuous learning for industry veterans to adapt to evolving communication trends.

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