Entertainment & production value in the business of gaming & esports in South Africa

This is a special short series dissecting the Business of Gaming and Esports in South Africa. Hosted by Sam “Tech Girl” Wright, an esports broadcaster and desk host who was raised in South Africa but now works primarily in Europe on Counter-Strike events, the series targets agencies and business people looking to enter the gaming and esports space in South Africa. It is a unique and developing market littered with potholes - which Sam attempts to showcase and also help your business avoid. Meet Jonathan Bandli, the Creative Director at Bad Weather Productions. Jonathan discusses the intersection of entertainment and esports in South Africa. He emphasises the importance of caring about the success of the event and creating tools which enhance the viewer experience. He also highlights the need for authenticity and research when entering the gaming and esports space. Jonathan suggests focusing on building the gaming community and creating inclusive events to attract new gamers. He believes success in esports broadcasts is measured by engagement and entertainment value. He also discusses the challenges of managing client expectations and production costs.