Entertainment Zone

Santa Monica plans to allow open-container drinking on its promenade as part of a new entertainment zone, following the passage of California Senate Bill 969. The idea was initially proposed for a few events but the city council wants to make it more permanent, from 8 a.m. to 2 a.m., tied to business hours. People can buy alcohol in a special, non-refillable cup from venues and walk around with it. The council hopes this will attract more tourists and lead to new events like pickleball or line dancing. There are concerns about security and police presence, with the department wanting more officers than the council thinks is necessary. The policy could be in place by May or June, in time for Pride Month. It’s seen as an experiment that could be rolled back if it doesn’t work out.