Entrepreneur, Advisor, Magician & Disrupter Jeff Greenfield

Welcome to a new edition of the Famous Interviews with Joe Dimino series. In this episode, we talk with Entrepreneur, Advisor, Magician & Disrupter Jeff Greenfield. With three decades of experience in strategy, growth, and marketing leadership, Jeff has carved out a unique path in both the business and creative worlds. He is the co-founder and CEO of Provalytics, an AI-driven, cookie-less attribution and measurement platform helping marketers prove the impact of upper-funnel channels—like CTV—and confidently grow their budgets. Known as the “Cookie Monster” for his deep expertise in digital cookies and their impact on the advertising ecosystem, Jeff has long been a leader in attribution and analytics. Previously, he was the COO and co-founder of C3 Metrics, a premier multi-touch attribution platform whose clients included JP Morgan, US Bank, Hertz, Nestlé, Carhartt, Edward Jones, and Fender. We explore Jeff’s winding journey — from dreaming of performing magic on The Tonight Show with Johnny Carson to a life-altering accident that shifted his professional focus. It’s a story of reinvention, innovation, and persistence. Enjoy this insight-filled conversation. Website: https://provalytics.comLinkedIn: https://www.linkedin.com/in/jeffgreenfield/  For More Famous Interviews: Subscribe via Youtube - https://www.youtube.com/channel/UCgi6GpDDDrc_PgOzaERGbLQ Subscribe via iTunes/Apple - https://podcasts.apple.com/us/podcast/famous-interviews-with-joe-dimino/id1660256991Subscribe via Spotify - https://open.spotify.com/show/7j92QDS13LXgajPt80X2dh The Home of Famous Interviews: http://famousinterviewswithjoedimino.blogspot.com/ Contribute to Famous Interviews via PayPal:                   https://www.paypal.com/donate?hosted_b Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.