Entrepreneur, Mentor, Podcaster, and Bestselling Author - Meet Betsy Westhafer

LLC host Nicole Glenn chats with multi-talented CEO Betsy Westhafer on everything from her entrepreneurial ventures, her mentorship work at the University of Dayton, her popular podcast "REALLY Know Your Customer", and her bestselling books. Betsy's entrepreneurial roots go back to her childhood - her first business was making and selling hair bows to moms of cheerleaders! She is now the CEO of The Congruity Group, where she ensures that all clients achieve and exceed the predetermined metrics for success from their customer engagement initiatives. Having delivered Strategic Customer Advisory Boards in the Middle East, Europe, Latin America and the US, Betsy has the knowledge, experience, and expertise to masterfully execute executive-level customer engagements. Betsy is the co-host of the popular REALLY Know Your Customer podcast, ranked as one of the “Top 15 Customer Retention Podcasts on the Web” by Feedspot. She co-authored the #1 Bestselling book, ProphetAbility – The Revealing Story of Why Companies Succeed, Fail, or Bounce Back, as well as the newly released book, The Rarest Advantage – How to Co-Create Strategic Value to Retain and Grow Your Key Customer Accounts.  Betsy excels at relationship building and has developed a methodology for recruiting executive leaders from recognized companies to serve on Congruity clients’ Customer Advisory Boards. In addition, Betsy has a vast global network of customer engagement experts she depends on to provide Congruity clients with the best of the best expertise. Executives serving on Congruity Customer Advisory Boards consistently rate the value of participating on the CAB at an  average of 4.8 out of 5, a testament of how Betsy and her team help clients co- create value with their strategic accounts. Providing extreme value for both Congruity clients and their customers is the foundation upon which The Congruity Group is built.