Entrepreneurial Attorney Nation - Kara Prior - James Publishing Interview

In this installment of Entrepreneurial Attorney Nation, Host, Richard James, welcomes Kara Prior, President of James Publishing, to discuss the process, tips, and procedures involved when utilizing a referral development program. Kara's extensive experience working for James Publishing has provided her with the tools and knowledge to collect high-quality referrals and convert them into clients. So sit back, relax, and enjoy an enlightening conversation surrounding the referral market and lessons learned throughout Kara's time in this sector. Timecodes:01:07- Kara’s start in referral marketing02:58- How did James Publishing transition from content creation to referrals05:00 - Kara dives into teaching referral marketing07:32 - Why are referrals so Important08:21 - Setting appointments and selecting referral prospects10:01 - The best types of referrers13:34 - Question on business immigration 15:51 - Addressing past successes and knowing when to stay the same or potentially pivoting17:57 - Delegate initial outreach22:30 - How many leads should a client be expected to have under a referral development program26:16 - The importance of memorizing the script and making it your own27:42 - Conducting introductory calls30:28 - How to balance relationships with referrals36:54 - How to be personable to clients virtually and grow your referral network39:40 - “What would a good referral to you look like”42:47 - How to delegate client relationships correctly45:30 - Using services like door dash for a virtual lunch46:45 - How to reach to Kara and her contact information48:23 - Rich’s final remarksConnect with Richard James:The Success NetworkFacebookYouTubeWebsiteSchedule A Free Call With A Law Firm Advisor