Entrepreneurial Edge: 8 Principles for Lasting Success with Michelle Borders

Michelle Borders, co-founder of Naples Network Services, shares the eight key principles behind her entrepreneurial success since 2004. With warmth and candor, she reflects on triumphs, challenges, and pivotal lessons that shaped her award-winning IT company.She stresses the power of starting with what you know, building authentic connections beyond traditional networking, and recognizing when to pivot—like her experience with MyEnvirocom, a precursor to Nest. Her approach to client relationships balances personal connection with smart boundaries, while her community involvement focuses on sustainability over burnout.For entrepreneurs at any stage, Michelle’s insights provide clarity and reassurance. Her advice? Celebrate every win and embrace the journey. What could change if you applied just one of these principles today? Thank you to our generous sponsors!True Fashionistas – SWFL’s largest designer resale store, where fashion meets sustainability.Golden Acorn Publishing (formerly O’Leary Publishing) – Empowering authors to tell their stories and publish with purpose.Reinvention Studio Lab – A creative hub for transformation, innovation, and bold new beginnings.Wizard of Ads - Online marketing that will have you at the top of the search. Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!