Entrepreneurial Women with Purpose - Nicola Turner, founder Mainstream Green

Nicola spent 15 years understanding shoppers behaviours in the supermarket to orchestrate things to make people buy more and drive consumption. Something that she never thought to question.  Mainstream Green was born as a social enterprise to use her understanding of human behaviour to get people to consume less.  With a mission to educate a shift in thinking to support people in making better and more informed choices before purchases.