Entrepreneurial Women with Purpose - Paula Steed, ASB

As the Chief Of Internal Audit at ASB, Paula knows a lot about the complex layers of risk and the fine balance between jumping in head first and taking calculated risks. With risk a key trait of entrepreneurs, Paula encourages Entrepreneurs to understand risk intrinsically as with great risk comes great reward to be able to set yourself up safely. Paula's call for action from the Entrepreneurial Women with Purpose community is focused on shifting your thinking, focusing on the positives and asking the right questions of yourself with a reflective and forward thinking approach.