Entrepreneurs and innovation: The myth of the idea (Fernando Trias de Bes)

TEDxESADE - Fernando Trias de Bes: - The idea of the entrepreneur, does it have to be innovative? - The secret of an idea is for it not to be secret - From the idea to the shape of the idea - From the shape of the idea to the business model. he is author of 11 books, including Marketing lateral (2003), La buena suerte (2004), El vendedor de tiempo (2005), El libro negro del emprendedor (2007) and El hombre que cambió su casa por un tulipán (2009)