Entrepreneurs: Beyond the Logo, Craft a Brand Message That Resonates with Jed Morely + Others (Full Episode)

Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview Jed Morley from Backstory Branding, Rick English from UP Advisors and David and Monica Kowalski from Lebowski's Kool-Luah.   Is your brand BBQ-worthy or headed for an HR complaint? In this episode of Passage to Profit, branding expert Jed Morley, founder of Backstory Branding, dives deep into what makes a brand trustworthy, memorable, and scalable. From uncovering the power of the golden rule to aligning your team with purpose-driven messaging, Jed shares smart, strategic insights every entrepreneur needs to hear. Whether you're building a law firm, podcast studio, or nationwide community, this episode will help you brand with heart—and results. Read more at: https://www.backstorybranding.com/books/building-a-brand-that-scales   Rick English is the Founder and Chief Consultant of Up Advisors a Business Consulting & Coaching Firm that he founded after 22 years in leadership roles. Up Advisors works with companies that are growing but lack structure, are stagnating and want to get back on track, are struggling and need fresh insights, are led by entrepreneurs who are burned out and need to be refreshed and firms in the midst of leadership transitions. Read more at: https://www.myupadvisors.com/   David and Monica Kowalski are the founders of Lebowski's Kool-Luah, an award-winning blend of bold coffee and smooth liqueur in one seriously chill bottle. Brewed with love in Colorado Springs, this righteous concoction is perfect over ice, mixed into a classic cocktail, or sipped straight when the vibe is just right. However you pour it, Kool-Luah brings the flavor, the nostalgia, and just enough kick to keep things interesting. Read more at: https://www.lebowskiskoolluah.com/   Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes. Chapters (00:00:00) - Passing Through Business: How to Grow Your Business(00:00:26) - Passage to Profit(00:01:48) - How to Overcome Self-Doubt as an Entrepreneur(00:04:01) - What Does Your Brand Want To Be?(00:05:43) - Brand Trust: How to Win(00:10:45) - The Brand Strategy and Message Framework(00:12:42) - How to Communicate Your Brand(00:13:57) - How to Build a Brand With a Personal Touch(00:18:51) - How to Build a Brand for Your Podcast(00:20:14) - Best Branding Examples(00:21:17) - Should the Pope Be Protected?(00:25:39) - The Cheap Car Insurance Hotline(00:26:39) - Passage to Profit: Branding 101(00:27:21) - Elizabeth's Spotlight(00:29:09) - Podcasting: Is This a Good Fit for You?(00:29:46) - They're Going After Chicken!(00:32:20) - How to Make Your Business Run Better(00:33:20) - What's the Best Business Bookkeeping Software? QuickBooks(00:38:33) - Three Must-Have Jobs for Window Film Businesses(00:39:08) - When Do You Make a Hiring?(00:42:07) - What Entrepreneurs Need To Do To Grow Their Business(00:44:28) - Kulua: A Nostalgic Blend of Coffee and L(00:49:01) - White Russian(00:51:47) - The Lebowski's Kulua(00:54:23) - Your tax doctor--call now if you owe more than $10(00:55:22) - Passage to Profit(00:55:58) - Rick English(00:56:56) - What is your secret to success?(00:57:37) - I Went To A Hospital Opening(01:00:05) - P2P