Entrepreneurs: How a Website for His Wife Turned Into a 25-Year SEO Career

Discover entrepreneurship, innovation, business growth, scaling, and intellectual property strategies from successful founders and industry leaders. Richard Gearhart and Elizabeth Gearhart, co-hosts of the Passage to Profit Show have this discussion with Board-certified internist and NYT best-selling author Dr. John La Puma, Michael Greenberg from 3rd Brain Digital and Bill Treloar from Rank Magic. Discover the career-defining decisions that changed everything for these entrepreneurs and professionals. Dr. John La Puma shares how choosing the nation’s first clinical medical ethics fellowship transformed his career; Michael Greenberg explains why leaving employment to launch Third Brain became a turning point; Bill Treloar reveals how building a website for his wife led him to discover SEO and launch a successful consulting career; and Elizabeth Gearhart discusses how learning to communicate with developers—and using AI as a research assistant—is helping transform her approach to technology. Richard Gearhart also explains how becoming an educator strengthened his relationships and effectiveness as an entrepreneur and intellectual property professional. Whether you're a seasoned entrepreneur, startup founder, inventor, or small business owner, the Passage to Profit Show is a leading podcast for insights on entrepreneurship, innovation, intellectual property and business strategy. Hosted by Richard Gearhart and Elizabeth Gearhart, the show features industry leaders, investors, and founders who share real-world lessons on scaling companies, protecting ideas, building generational wealth, and navigating today’s evolving business landscape. Visit https://passagetoprofitshow.com/ for the latest episodes, expert interviews, and resources designed to help you grow, protect, and profit from your ideas.