Entrepreneurs: How Founders Win Shelf Space in the Spirits Industry with GG Mervis from Desolas Mezcal

In this episode, entrepreneur and founder Gigi Mervis shares the behind-the-scenes journey of building Desolas Mezcal and breaking into one of the most competitive and regulated industries in the world. She explains how choosing a lesser-known agave and region helped her differentiate in a crowded spirits market, why bartenders are the most powerful marketers in alcohol, and what it really takes to earn shelf space and repeat customers. It’s a candid conversation about passion, persistence, and smart positioning—packed with valuable lessons for entrepreneurs looking to launch, scale, and stand out with a consumer brand. Read more at: https://desolasmezcal.com/ Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview GG Mirvis from Desolas Mezcal. Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.