Entrepreneurs: The Brand Messaging Mistake Costing You Customers with Craig Smith

Discover entrepreneurship, innovation, business growth, scaling, and intellectual property strategies from successful founders and industry leaders. Richard Gearhart and Elizabeth Gearhart, co-hosts of the Passage to Profit Show have this discussion with Professional Speaker and Multimedia Retail Consultant Craig Smith. What makes people buy in an age of AI, algorithms, and endless marketing automation? Craig Smith, professional speaker, brand messaging expert, and veteran QVC host who has helped sell more than $1 billion in products across 4,500 live television broadcasts, reveals why storytelling and human connection still outperform technology. Craig shares the simple framework behind memorable brands—being clear, real, and repeatable—and explains how businesses can build loyal communities instead of chasing one-time sales. He also shares lessons from a major product launch failure, why authentic communication matters more than ever, and how entrepreneurs can create messages that customers actually remember. Read more at: https://www.craigsmithspeaks.com/ Whether you're a seasoned entrepreneur, startup founder, inventor, or small business owner, the Passage to Profit Show is a leading podcast for insights on entrepreneurship, innovation, intellectual property and business strategy. Hosted by Richard Gearhart and Elizabeth Gearhart, the show features industry leaders, investors, and founders who share real-world lessons on scaling companies, protecting ideas, building generational wealth, and navigating today’s evolving business landscape. Visit https://passagetoprofitshow.com/ for the latest episodes, expert interviews, and resources designed to help you grow, protect, and profit from your ideas.