Entrepreneurs: Why Curated Marketplaces Are Beating Amazon with Lauren Hidalgo

Discover entrepreneurship, innovation, business growth, scaling, and intellectual property strategies from successful founders and industry leaders. Richard Gearhart and Elizabeth Gearhart, co-hosts of the Passage to Profit Show interview Lauren Hidalgo from Aware House. What if the future of online shopping isn't bigger marketplaces—but smarter ones? Lauren Hidalgo, Founder of Aware House Shop, shares how she built a curated marketplace that helps consumers discover exceptional products from American small businesses while promoting transparent supply chains, sustainability, and authentic craftsmanship. She explains why she chose slow, organic growth over aggressive scaling, how abandoning paid advertising actually improved her business, and why trust, quality, and personal relationships may be the greatest competitive advantages for entrepreneurs in today's marketplace. Read more at: https://awarehouseshop.com/ Whether you're a seasoned entrepreneur, startup founder, inventor, or small business owner, the Passage to Profit Show is a leading podcast for insights on entrepreneurship, innovation, intellectual property and business strategy. Hosted by Richard Gearhart and Elizabeth Gearhart, the show features industry leaders, investors, and founders who share real-world lessons on scaling companies, protecting ideas, building generational wealth, and navigating today’s evolving business landscape. Visit https://passagetoprofitshow.com/ for the latest episodes, expert interviews, and resources designed to help you grow, protect, and profit from your ideas.